I or someone from my team will get back to you soon.
David Ogilvy
Ogilvy on Advertising 1983
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create…
Claude C. Hopkins
Scientific Advertising 1923
Almost any question can be answered, cheaply, quickly and finally by a test campaign. And that’s the way to answer them – not by arguments around a table.