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Daivd Ogilvy Quotes

David Ogilvy

Ogilvy on Advertising 1983

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create…

Claude C. Hopkins Quotes

Claude C. Hopkins

Scientific Advertising 1923

Almost any question can be answered, cheaply, quickly and finally by a test campaign. And that’s the way to answer them – not by arguments around a table.

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