Products / Services:
Please briefly describe your main product and/or service:
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Which of the following is of most interest to you?
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What is the average annual sales income (total revenue) per new customer over the last 12 months? - Which simply means: How much is an average new customer worth to you?
For example: If you earned a total of $300,000 in new income from 100 new customers during the last 12 months, then your average annual sales income per new customer would be $3,000
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What was your gross sales income (total revenue) over the last 12 months?
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Based on your current marketing and sales activity, what is your projected gross sales income for the next 12 months?
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If your marketing and sales activities were improved to reach the level you desire, what would you expect your target gross sales income to be for the next 12 months?
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Currently, given the total size of your market / industry, what did your gross sales income from the last 12 months represent?
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What marketing strategies or advertising campaigns are you using to attract good quality traffic (leads, visitors or callers) into your business, website or store?
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Right now, how many successful marketing strategies or advertising campaigns do you have in place that are consistently generating new leads or new customers for your business, and at a level that you’re satisfied with?
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Traffic Generation: How would you rate your business skill / success in the following area?
Consistently attracting new quality traffic (leads, visitors or callers) into your business, website or store:
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Lead Generation: How would you rate your business skill / success in the following area?
From the traffic that you generate - Identifying potential customers and capturing their contact details, so you can follow up with them later and/or pixel dropping so you can use digital remarketing campaigns:
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Conversion & Closing: How would you rate your business skill / success in the following area?
Converting new traffic / leads into paying customers (your online or face-to-face sales and closing skills):
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Based on the 3 previous questions, what do you think you need to fix or improve the most?
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Finally - What is the biggest challenge that you're facing in your business right now?
For example: If you had a magic wand and you could instantly improve things, what would they be?
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